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Úloha Európskej únie dopĺňa úlohu členských štátov a prijíma opatrenia na podporu a koordináciu ich iniciatív v oblasti politiky cestovného ruchu. Túto úlohu si vzala k srdcu najmä po pandémii koronavírusu. Cestovný ruch sa teraz vrátil späť, ale len návrat na úroveň spred COVID-u nestačí.

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